We’re Bromford Flagship LiveWest (BFL), a place-based affordable housing provider supporting almost 300,000 customers across the southwest, central and east of England.
Our purpose is simple and honest: we invest in homes and relationships so that people can thrive. As the UK’s largest provider of new affordable homes, we deliver over 3,000 new homes each year—helping to meet growing demand and build stronger communities.
Why our work matters
The need for safe, affordable housing has never been greater. Rising costs, growing inequality and increasing homelessness are making it harder for people to buy or rent a home. Strong housing associations like BFL play a vital role in providing quality homes and creating opportunities for a better future.
Through place-based working, our teams build progress from the ground up. You’ll find us at the heart of the communities we serve—strengthening neighbourhood relationships, responding quickly to changing needs and planning for the long term.
We’re also a place where people can grow. We give our colleagues the tools and opportunities to build meaningful careers, develop future-ready skills and perform at their best, all within a supportive and inclusive culture guided by our values.
We’re a place for people determined to make a difference.
Bromford Flagship LiveWest. A place to make your own.
